Module 2 - Quiz

Explanation
User centered design is an approach for collecting and analyzing user requirements. It focuses on understanding the needs and preferences of the users and incorporating them into the design process. This approach ensures that the final product or service is tailored to meet the specific needs of the users, resulting in a better user experience and increased usability.

Explanation
The idea phase of a product is typically referred to as the concept stage. This is the initial stage where the idea for the product is conceived and brainstormed. It involves identifying the problem or need that the product will address, and coming up with a basic concept or vision for the product. During this stage, the focus is on exploring different ideas, conducting market research, and evaluating the feasibility and potential of the concept. Once the concept stage is completed, the product can then move on to the design stage.

Explanation
If your colleagues have not adopted a UCD (User-Centered Design) process, the most suitable approach would be design thinking. Design thinking is a problem-solving approach that focuses on understanding user needs and designing solutions based on those needs. It involves empathizing with users, defining the problem, ideating potential solutions, prototyping and testing them, and iterating based on feedback. By applying design thinking, you can ensure that user needs are at the forefront of the design process, even if your colleagues have not yet embraced a UCD approach.

Explanation
Marketing requirements often reflect the current business practices of a company or new practices they want to adopt to employ cost savings. These requirements are specifically focused on the marketing aspect of the business, including strategies, campaigns, target audience, and promotional activities. By aligning marketing requirements with business practices, companies can effectively reach their target market, increase brand awareness, and ultimately achieve their marketing goals while considering cost-saving measures.

Explanation
Google Analytics is a web analytics tool that provides insights into website traffic and user behavior. It tracks user actions within pages by recording various metrics such as page views, bounce rate, session duration, and conversion rate. It allows website owners to understand how users interact with their website, which pages are most popular, and how users navigate through the site. This data helps in optimizing website performance, improving user experience, and making informed business decisions.

Explanation
A competitor analysis lists the features, strengths, weaknesses, user base, and price point for your competitors. Social sentiment analysis, on the other hand, is a different concept that involves analyzing social media data to understand public sentiment towards a brand or product. It is not directly related to listing competitor information.

Explanation
Diary studies involve asking participants to capture information about their activities, habits, thoughts, or opinions as they go about their daily activities. This method allows researchers to gather rich and detailed data over an extended period of time, providing insights into participants' experiences and behaviors in their natural environment. Surveys, on the other hand, involve asking participants a set of predetermined questions, while field studies involve observing participants in their natural environment without asking them specific questions. Therefore, diary studies are the most suitable option for capturing information about participants' daily activities, habits, thoughts, or opinions.

Explanation
Interviews are a method of gathering information where a researcher asks every user the same questions in a structured manner. This allows for a consistent approach and ensures that all participants are given equal opportunity to provide their responses. Through interviews, researchers can gain in-depth insights, understand participants' perspectives, and gather qualitative data that may not be captured through other methods such as surveys or field studies.

Explanation
An informed consent form is an agreement that outlines the ethical obligations and responsibilities of the researcher towards the participant. It ensures that the participant is fully informed about the purpose, procedures, potential risks and benefits of the study before deciding to participate. This form also ensures that the participant's privacy and confidentiality will be protected throughout the research process. Therefore, an informed consent form is the most appropriate choice for an agreement of ethical obligations to the participant.

Explanation
The appropriate language for treating the participants is to refer to them as "subjects." This term is commonly used in research studies to refer to individuals who are being observed or studied. It implies a level of objectivity and detachment, emphasizing that the participants are being observed and analyzed in an objective manner. Using the term "subject" also helps to maintain professionalism and avoid any potential biases or assumptions about the individuals being studied.